ETS Acquisition of Edusoft – A Real Opportunity

PostedOctober 27th, 2011 by edusoft with No Comments



David Worlock, education specialist, on the ETS acquisition of Edusoft

Education expert David Worlock predicts in his blog post (“Let there be Growth”) that the future of English Language Learning lies in
“assessment-led, mobile platform driven, self-diagnostic learning systems”.

He points to ETS’ recent acquisition of Edusoft as a “real opportunity” to achieve the definitive, assessment-driven, online English Language Learning solution.


Worlock explores the evolving needs of today’s language learners:
“More and more students want to study alone and control their learning processes”.

Renowned for assisting publishing companies in keeping up with the digital era, Worlock observes that the traditional leaders of the English Language Learning industry (publishing houses such as Macmillan, Cambridge, Pearson, and Oxford) have, for various reasons, failed to address the changing needs of today’s language students. He envisages that these companies will soon have to make way for competitors who offer a combination of an advanced, portable learning platform with branded assessment.

Worlock praises ETS’ expansion into the ELT market:

“If you seek a growth market …the best that the industry can offer is in ELT (English Language Teaching).”

“ETS have long nurtured ambitions to move into a broader engagement with users than simple certification.”


He also expresses complete confidence in Edusoft as ETS’ company of choice:

“For 20 years [Edusoft has conducted] contracted activity with universities and schools, public and private, in every important ELT market. The critical European, Asia Pacific and, above all, Latin American markets are well invested. …Edusoft knows the structure of these markets very well.”

To read David Worlock’s full article, click here


About David Worlock
David Worlock is a Cambridge History graduate who has acted as consultant, adviser, and chairperson in the fields of education, academic publishing, business information, science, technology, and public policy.

David is the founder of London/ New York-based Electronic Publishing Services Ltd. He has provided advisory services for the European Commission, the Department of Trade and Industry, the British Library, QCA and the Soros Foundation.

He served as non-executive director of Dorling Kindersley Plc, prior to its acquisition by Pearson, and Book Data Ltd, which he co-founded, prior to its acquisition by VNU. He was chairman of the Digital Content Forum, which liaised between UK information industry organizations and the UK government on digital content issues.

Having sold Electronic Publishing Services to Outsell Inc. in 2006, David now co-chairs and manages Outsell’s Executive Programs. He is on the Advisory Board of the European Learning Industry Group and continues to speak and write extensively on industry issues.

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